Are you wondering why your SEO strategy is not giving you expected results? Do you wish to know how to upgrade your SEO strategy to improve your website visibility and search ranking? Do not stress out; read the tips provided in this write-up to make SEO work for your website. It is crucial to know that regardless of your SEO tactics, without an efficient on-page SEO, SEO may not work for you. As a result, go through the tips below to fix the issues undermining your SEO strategy.
- Website Structure and Tags
It would interest you to know that the structure of your website plays a significant role in your search engine ranking. Your site must have title tags, which should be up to 65 characters and laced with keywords. Besides, ensure that your meta description is not left blank – fill it in and make it well-written. Moreover, use header tags (H1, H2, H3, etc.) to give your website a proper structure.
- Website Copy
Another way to make SEO work your site is to populate your site with well-written, SEO optimized content that meets the intent of visitors. Ensure that your content is clear and easy-to-understand. In addition, use your keywords in the website copy and structure it appropriately to stimulate readers’ or visitors’ interest.
You should also avoid duplicate content either within the website or across other websites.
- Page Loading Speed
If your website loads slowly, you will undoubtedly lose several visitors. Gradually, this will affect your search engine ranking and online visibility. Optimize your site for fast loading. Avoid using flash elements and uploading large images that may slow down your page loading speed.
- Mobile Optimization
More than 60 percent of internet users now use a smartphone and mobile devices to access the internet. As a result, you should optimize your website to ensure that it looks good on smartphones and mobile devices. Google considers this factor for ranking sites. Consequently, optimize your site accordingly to make SEO work for your website.
A sitemap gives the search engine bots information about your website, especially during indexing. Without a sitemap prepared in the XML format on your website, it may not be easy for your webpages to be indexed and ranked appropriately.
The success of your SEO strategy depends on certain small but important factors, as discussed above. Follow the tips above to audit your site and make necessary corrections to make SEO work for your website.